Our mission encompasses this set of fundamental values:
Quality comes first.
To achieve customer satisfaction, the quality of our products and services must be our number one priority.
Continuous improvement is essential to our success.
We must strive for excellence in everything we do: in our products, in their safety and value – and in our competitiveness.
Our veterinary customers, distributors, dealers and suppliers are our partners.
The company must maintain mutually beneficial relationships with those partners and our other business associates.